If you’re in HR or Recruitment, you know that Candidate Experience (or CandE) is vital. If you leave candidates reeling from bad experiences with you, it will result in social media amplification. Furthermore, this candidate will not be referring any more candidates to you.
If you’re a consumer brand they’re dramatically less likely to ever buy from you again. Bad Candidate Experience means you’re leaving money on the table, and you’re opening yourself up to Glassdoor wildfires.
Don’t just take my word for it.
In this article, I’ve broken down some of the most vital Candidate Experience stats and facts.
Unhappy candidates make for unhappy customers. Candidates do not feel heard, and a shocking amount of candidates feel like they’re not respected.
Unhappy candidates make unhappy customers
- 41% of candidates won’t buy from or recommend a company after a bad recruitment experience
- 39% of dissatisfied candidates will never do business with that company again. 65% of those with a positive experience say they will do business although they were never hired
- 34% of candidates with a bad candidate experience will share it online
Candidates do not feel heard
- 35,6% of companies admit to never surveying candidates about their experience ever, compared to 18% in 2016
- Only 8.9% of companies survey candidates at every possible touchpoint, compared to 11,5% in 2016
- Only 25% of candidates were asked to provide feedback about their experience prior to the starting date
Candidates do not feel respected
- 46% of candidates believed their time was disrespected during interviews
- 9 out of 10 potential candidates drop out because the application process was “too lengthy or complicated.”
- 43% of candidates spend 30 minutes or more on the average online application, and 10% invest in it an hour or more.
- 25% of candidates receive no preparation at all before their interview
- 59% of candidates admitted to having left job applications because of technical issues (bugs, bad website, or even bad design). (The Hiring Process Unveiled, ICIMS)
- 52% of candidates have to wait for 3 months or more on a response
What’s driving bad candidate experience?
Looking through these stats a clear picture emerges.
The process and experience that organizations deliver aren’t one they’d love to experience. This explains the current drivers of bad candidate experience being as they are.
Say what you want about ‘empathy’ as a business strategy, but when you don’t put yourself in your candidate’s shoes it shouldn’t be a surprise to hear that close to half of candidates feel their time is disrespected in interviews.
Food for thought
These Candidate Experience stats, facts, and data probably struck you as surprising. They are, indeed, impressive, especially to those who were not convinced about the relevance of CandE.
Now all that remains is to take action to improve your Candidate Experience.
🍟 Put yourself in your candidates’ shoes.
Would you fill out a lengthy, and buggy application? Would you be happy with an unclear process and lack of communication?
🍕Make feedback a two-way street.
Give your candidates feedback about their progress but ask them for feedback and make them feel heard.
🍔 Start with the human.
Listen and respect your candidates. These stats do not translate to every recruitment business, but listening to your candidates will at least identify your pitfalls.
Serious about improving your Candidate Experience?
We’re already working on Candidate Experience at the likes of Danone, as well as successful recruiters like Altus Staffing. It’s all about automated and actionable feedback. Measure Candidates Experience and improve it. We’ll show you how.