Grovelands
Candidates
697 placed last year
& Client Experience Feedback
- Centralized feedback process
- Respondent-friendly surveys
- Integration with Bullhorn CRM to automate the feedback loop
- +87 NPS from placed candidates
- Consultants benchmarked on cNPS
- Candidate Experience feedback core to future strategy, results from Starred informing decision making.
“Candidate Experience goes with our brand messaging and who we want everyone to know we are.”

Team Operations Coordinator @ Grovelands
Measuring Candidate Experience: why Grovelands chose Starred
“Starred is really omnipresent in our organisation. Our leadership team are also fully onboard. Our CEO likes to check out the dashboards and analyze our feedback himself. It gives him confidence that everything’s going well and we’re working on the right things.”

Team Operations Coordinator @ Grovelands
How do Grovelands’ candidates rate them?
The feedback data almost speaks for itself. Grovelands scores at +87 on NPS from placed candidates entering permanent contracts. Contract-based placements aren’t far behind at NPS +77. To give some context – in Starred’s 2018 Staffing industry benchmark – recruitment agency NPS at placement stage is +48. Grovelands should therefore be considered as Candidate Experience industry leaders.
How a full organisation lives and breathes feedback
Starred dashboards and Priority Matrix are like mission control for Grovelands’ candidate-centric ambitions, making action points clear and visible.
Lydia tells us that Starred addresses one of the central challenges Grovelands identified from the project outset – they didn’t want to give their consultants another tool to learn and add more admin. The Starred <> Bullhorn integration and automation would be taken care of in back office. Grovelands brought their consultants into Starred by showing them the added value of personalized dashboard and internal benchmarks. The team can compete against each other and themselves. “They always want to improve, it was so important for us that the solution provide direct accessibility to their personal feedback, from their candidates.”

A preview of the Starred feedback form Grovelands send to placed candidates. Interested in using Starred feedback forms?
Feedback is for the future: Starred is facilitating strategy
So what’s next for Grovelands? With truly excellent feedback rolling in for the front office, the team is now focusing on perfecting back office processes. They’re seeking to perfect things like welcome packs, payment schedules and other experience items on the client side – tracking how clients are taking care of Grovelands candidates.
This is important for Lydia, who again circles these action points back to candidate-centric strategy. “We just want to see that candidates are being taken care of as we would like.” Post-placement surveys on Starred are feeding Lydia the insights she needs to inform her briefings to account managers. “The people who are on your site are saying this about you and the role, they need these types of training and so on. We use this information to have extremely relevant conversations about our placed candidates. We want to know how we can help.”
As Grovelands continue to innovate and grow with a human-first philosophy in recruitment, here at Starred we’re excited to be part of the journey.
–With thanks to Lydia Vasquez-Martin and Melanie Beatty at Grovelands, and Nichola King – Customer Success Manager at Starred.
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